Ideas and the Brain
“Advertising people can take a soda can and give it personality”
That’s true. But not easy. This course applies the five persuasion prompts of the brain to idea-generation. Whatever your ‘soda can’ is (in Weltman’s words) this course will equip you with an understanding of how to unearth and extract its personality.
The course includes a range of examples, from other contexts, as well as some live examples from your own organisation’s identity and ask, presenting these in persuasive idea form.
Based on the Brain’s action prompts, your organization learns how to take an organizational message and turn it into a generative concept (an idea which lands and grows).