Unearthing & applying brand
A Brand ‘MOT’ using the Centre-Brain principles to assess how the brand potential is being deployed through your organisation’s current communications approach and strategy. With recommendations.
A full re-brand process, which includes:
- Brand Essence: Who are we? Unearthing your organisation’s Brand Essence to answer this using the Centre Brain prompts to action.
- Brand Positioning: What then do we do? Using the Brand Essence to identify your organisation’s Brand Positioning (from all you do, which part will ‘position you’ to best advantage as your USP?)
- Brand Visualisation: What then do we look like? Using the Centre Brain principles to bring your Brand to life visually (output: a Brand Style Guide)
- Brand Communication strategy: Using the Centre Brain principles to bring your Essence and Positioning to life in how you communicate your brand (output: a Brand Communictions Guide and Applied Content Strategy guide).