Storytelling & Storyselling (the CentreBrain way)
Stories are the narrative of our lives. But what are the elements of a good story that have the power to prompt a reaction in the brain, rather than a conclusion? This course takes participants into the place where we make decisions and outlines the triggers, presenting these in story-friendly ways.
The course wraps this ‘theory’ in practice and application. And, builds storytelling around a system known as ‘Firebrand’, developed to enable easy use and application of these persuasion prompts into story-telling. And, by using these prompts, enabling storytelling to be storyselling.